On June 24th, the highly anticipated 2024 Red Dot Award ceremony was grandly held in Essen, Gemmany. The lONKOOM team was invited to attend this global design event.

LONKOOM's perfume product "Resonance" stood out among the numerous global entries, winning the 2024 Red Dot Product Design Award, and it was the only fra-grance product honored at the event, This award is not only a high rec-ognition of the LONKOOM design team's originality but also showcases the brand's relentless pursuit of product innovation and quality.

On December l6th, LONKOOM's first overseas store in Kuala Lumpur, Malaysia had a grand opening. Weng Zhenguo, the Chairman of Guangzhou Xuelei, the LONKOOM team, and many guests attended the opening ceremony and cele-brated with a ribbon-cutting ceremony.

The opening of LONKOOM's flagship store showcases the unique luxurious appeal of the brand, offering a fresh retail experience for fragrance enthusi-asts in Malay-sia.

From October 30 to November l, LONKOOM made its debut as a brand exhibitor at the 26th Middle East (Dubai) international Beauty and Hair Exhibition.

Among the many exhibition halls, LONKOOM's booth stood out, drawing significant attention,The booth design was centered around LONKOOM's main visual identity, utilizing gold elements to fully showcase the brand's tone and luxury. This design created anatmosphere of elegance and nobility, allowing visitors to experience LONKOOM'sunique luxurious charm.